The definition of sincerity is freedom from deceit, hypocrisy, or duplicity; probity in intention or in communicating; earnestness. by Dictionary.com
None of us are just christians, bloggers, entrepreneurs, spouses, mothers or fathers, among other titles that we may hold. All of these are intertwined and we really shouldn’t try to seperate them. Our past, present and future make us who we are. All of our experiences become a part of us and can either be used to help us or hinder us in our life. You must be yourself, which is always original and truly who you are. People can usually see through people who either put on airs or try to be something that they’re not. If you are sincere with others, you will draw others to you. Remember this: “You are the only one who has your talents and abilities.” by Mamie McCullough
When you begin your new business or you start doing online marketing, depending on the training that you’ve had, you can feel a bit overwhelmed and confused by all the different terminology. So, I’m providing a simple 20 marketing term post for newbies and those who would like to have a list of important terms with the definitions, for easy reference. Here they are:
impressions = when your ad is showing or displayed.
non-targeted traffic = traffic that may or may not be interested in what you’re selling.
targeted traffic = traffic that is interested in what you have to offer.
leads = people who respond to your banners, emails, etc. and those that fill in their email addresses or, if requested other information (ie. phone number, name, address, etc.), on your landing pages.
O.P.T. = stands for Other Peoples Time, the activities that you either don’t want to do or don’t know how to do, that you can pay/outsource to someone else.
tracking = this is a way of keeping up with your advertising campaigns, so you can see which are doing good and which ones you need to get rid of, so you don’t waste your advertising money.
mindset = the way you think about yourself, money, etc., as well as your attitude.
Opt-Ins = a lead, someone who’s clicked on your ad and enters their information (ie. email, name, phone number, etc.)
CTR = stands for Click Through Rate or Clicks divided by the impressions.
Clicks = every time someone clicks on your ad, banner, etc.
CPM = stands for Cost Per Thousand Impressions.
Bid = what you’re willing to pay for the advertising.
Solo Ad = this is an ad that you pay for and you send a subject line, link to your website, etc and they send this in a broadcast out to their list.
banner ads = image based ads, rather than just text.
video marketing/YouTube = when you make a video of yourself talking about the products/services you offer and why it works and/or testimonials.
article marketing = when you write an article regarding the niche or market you’re in, as well as your website in the signature and submit it to websites like ezines.
ROI = stands for Return On Investment, it looks at the amount you spent on advertising and the outcome or amount in sales.
CPC = stands for Cost Per Click or pay for every click.
CPA = stands for Cost Per Action or pay per action (ie. like entering their email address)
affiliate program = a program with a company, that pays affiliates a certain percentage for traffic that they produce for them.
Everyone wants to be liked! Learn how to have more friends, a new love and prospects for your business. I’ve been reading a book, that has been truly eye opening, “The Secret Laws of Attraction: The Effortless Way to Get the Relationship You Want” by Talane Miedaner. It doesn’t matter if you want to have better relationships or attract more prospects to your business, this book is very helpful for both. Have you ever wondered why you need to be acknowledged, taken care of, in charge, be independent, be right all the time, have things in order, be responsible or have great integrity and honesty? We all have needs and if our needs aren’t met, we have a hard time with whatever we are trying to accomplish. “The only way to get past a need is to fill it.” by Talane Miedaner The good news is, there are things we can do to get our needs met! The book mentions, if one of your biggest needs is to accomplish, achieve, get results, you could write things down that you have accomplished, so you can see that you have met this need.
If you come across needy or desperate, because you haven’t made sure that your needs are met, people will notice it and it will not have a positive outcome in your relationships and in your business either. So, if we figure out what our most important needs are and work on getting them met, you will find, not only that you’re happier, but also that your relationships get better and you will become like a magnet, in your life and business. I highly recommend this book, just remember that it’s not just a book to read, but a book to work through, as well. The more we learn about ourselves, the more sincere we can be in our lives.
Dealing with disappointment, discouragement and depression can be really difficult. Our lives are filled with these, but we also have joy, excitement, surprise, love, accomplishment and happiness. We really don’t have to think much about what to do with these positive emotions. It’s much harder to know what to do with disappointment, discouragement and depression. I’ve had to deal with all 3 of these and I’ve learned over the course of time, that you can let these 3 D’s take over your life or you can be proactive and plan for these things to happen. I have depression and take medicine for it and I want you to know that depression is a chemical malfunction, so I’m not saying, as so many people do, to just stop being depressed and be happy! I understand that is not possible if you have depression. With that said, there are things we can do to help ourselves with the 3 D’s. One thing that you can do, is to “stay positive and know what your happiness triggers are.” by Andy Andrews Simple everyday things in their lives that make them happy. Everyone has things in their life that make you smile or feel better. Spending time petting my cats brings my blood pressure down and I enjoy it. Another thing that we can do is to have something in the future that you can look forward to. For example, a trip that you’ve wanted to take, a movie that you’ve wanted to see, dinner out instead of cooking at home, spending time with family, etc.
As a christian, I can spend time in prayer and reading the Bible. Listening to christian music is also encouraging. I, personally keep a prayer list and a list of prayers that have been answered and how and when. I do this to remind me of the faithfulness of God, so when the 3 D’s come, it’s easier to find encouragement! I’ve also found that if I reach out to others in need, at a time when I’m down, it gets my mind off of my problems and makes me feel good that I’ve helped someone else. In Matthew 19:26, in the New International Version Bible, it says, “Jesus looked at them and said, “with man this is impossible, but with God all things are possible.” This verse is a great reminder of what we can do with God. I know that in life, there will be times when these tips won’t take the pain away and that is normal.
An entrepreneur has to deal with the 3 D’s often, but we can do things daily that will help. Read and listen to encouraging stories and inspirations everyday. Stay in touch with other entrepreneurs, so that we can encourage one another and also know that we’re not the only ones feeling the same way. Step away from the computer or your business activities for a short time and do something else you enjoy. Talk to others, who are successful and you will probably find that they went through and still go through the 3 D’s.
So, let’s control how the 3 D’s affect us and not allow them to control us.
The two words, empathy and sympathy are similar, however anyone can say, “I’m sorry you’re sick or I’m sorry you’ve lost a love one”. It takes personal experience, to be able to be empathetic. Empathy is much more sincere and heartfelt; as much as a sympathetic person wants to be, it just isn’t possible. Empathy takes personal experience and turns it into a wonderful connection with another person, who has been through what you have. This is really a true gift and it’s unique to each person.
In life, when we go through difficulties, the human reaction would normally be, “why me?” The Bible states that we’re to embrace the difficulties that we face and even look forward to them. I Thessalonians 5:18, NIV, “give thanks in all circumstances, for this is God’s will for you in Christ Jesus.” Also, in James 1:2-4, NIV, “Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance, Perseverance must finish its work so that you may be mature and complete, not lacking anything.” I’ve personally been through a lot in my life and it’s made me a better person, but at the time I was going through it, the difficulty was hard. The more experiences we have in life, the more empathy we can have for others. We can understand others, like nobody else can.
In order to be successful in marketing, you must really get to know your target audience, so that you can empathize with them and therefore connect. If you understand what they need or want, you can meet those for them. The 3 universal feelings that people need to be motivated to do business with someone, are trust, confidence and a feeling of being taken care of.” -Renee Houston Zamanski You really need to be able to step into your target audience shoes, so that you can reach them and help fulfill their needs or wants. So, in life and business, let’s always strive to connect with others!