What does it mean to serve? Some people believe it means to be the poorest or to have the lowest job. Jesus said, the last shall be first and the first shall be last. I had a boss years ago that always took all the garbage out and I remember others trying to take it out for him and he would never let anyone else take it out. One day, I asked him why he always took the garbage out and why he never let anyone else do it and he told me that he did it to keep himself humble. I thought this was so interesting . Later in my life, I learned that to be the best leader, you must serve others. 

What is it that all great leaders have in common?

  • SEE the future

  • ENGAGE and DEVELOP others

  • REINVENT Continuously

  • VALUE Results and Relationships

  • EMBODY the Values

From: “The Secret: What Great Leaders Know” by: Ken Blanchard & Mark Miller

Always be on the lookout for people that possess the same values, talents and passions that are most important to you. You want like-minded people, who will have a passion for what you do. “People will not give you their hand, until they can see your heart.” by: John Maxwell You must get to know your followers and make sure they know, how much you appreciate them. “People don’t care how much you know, until they know how much you care.” From the book: “The Secret: What Great Leaders Know” by: Ken Blanchard & Mark Miller “Everyone can be great, because everyone can serve” by: Dr. Martin Luther King, Jr.

“Woman Barista At Work In Coffee Shop” by punsayaporn from





Many of those who are new to starting a home based or internet business, often do not have much money to use for marketing, education, supplies, website fees, etc. All businesses must have some capital to work with, in order to grow the business. So, here are some tips to come up with money for your new business:

  1. Sell some things that you no longer need on ebay or other online auction site.

  2. Have a yard sale. (TIP: get together with at least 1 other person, if you can.)

  3. Credit Cards, if you can handle it (not using it for spending sprees, etc.)

  4. Sometimes you can borrow against assets, like boats, cars, etc.

  5. You can usually get a business loan if you have 2 years of success or have someone who does, co-sign.

  6. Get a part-time job, this includes work from home jobs.(TIP: Don’t allow it to interfere with your business.)

  7. Work online, doing surveys, writing, reviewing sites, editing or anything that you have some skills at.

  8. If you do arts and crafts, like jewelry making, etc., you can sell these items on (TIP: Just make sure that you price your items high enough to earn a profit.)

  9. Some have done crowdfunding, which is a new way to raise funds through these different websites and each one is a little bit different, in how they work:,,,,, etc.  (TIP: Go to to compare these sites and others)

  10. Learn how to save money, through coupons, rebates, etc. (TIP: is a great site to get coupon information on and you can also google, learning to coupon, couponing, etc., as there are numerous sites with helpful tips on how to save. Then, the money saved, you will set aside and use for your business.

The best thing is to remember  to think outside the box! Hopefully, this will get your thought process started and you will think of other ways to make and save money!


When you begin your new business or you start doing online marketing, depending on the training that you’ve had, you can feel a bit overwhelmed and confused by all the different terminology. So, I’m providing a simple 20 marketing term post for newbies and those who would like to have a list of important terms with the definitions, for easy reference. Here they are:
  1. impressions = when your ad is showing or displayed.
  2. non-targeted traffic = traffic that may or may not be interested in what you’re selling.
  3. targeted traffic = traffic that is interested in what you have to offer.
  4. leads = people who respond to your banners, emails, etc. and those that fill in their email addresses or, if requested other information (ie. phone number, name, address, etc.), on your landing pages.
  5. O.P.T. = stands for Other Peoples Time, the activities that you either don’t want to do or don’t know how to do, that you can pay/outsource to someone else.
  6. tracking = this is a way of keeping up with your advertising campaigns, so you can see which are doing good and which ones you need to get rid of, so you don’t waste your advertising money.
  7. mindset = the way you think about yourself, money, etc., as well as your attitude.
  8. Opt-Ins = a lead, someone who’s clicked on your ad and enters their information (ie. email, name, phone number, etc.)
  9. CTR = stands for Click Through Rate or Clicks divided by the impressions.
  10. Clicks = every time someone clicks on your ad, banner, etc.
  11. CPM = stands for Cost Per Thousand Impressions.
  12. Bid = what you’re willing to pay for the advertising.
  13. Solo Ad = this is an ad that you pay for and you send a subject line, link to your website, etc and they send this in a broadcast out to their list.
  14. banner ads = image based ads, rather than just text.
  15. video marketing/YouTube = when you make a video of yourself talking about the products/services you offer and why it works and/or testimonials.
  16. article marketing = when you write an article regarding the niche or market you’re in, as well as your website in the signature and submit it to websites like ezines.
  17. ROI = stands for Return On Investment, it looks at the amount you spent on advertising and the outcome or amount in sales.
  18. CPC = stands for Cost Per Click or pay for every click.
  19. CPA = stands for Cost Per Action or pay per action (ie. like entering their email address)
  20. affiliate program = a program with a company, that pays affiliates a certain percentage for traffic that they produce for them.

Empathy & Sympathy

The two words, empathy and sympathy are similar, however anyone can say, “I’m sorry you’re sick or I’m sorry you’ve lost a love one”. It takes personal experience, to be able to be empathetic. Empathy is much more sincere and heartfelt; as much as a sympathetic person  wants to be, it just isn’t possible. Empathy takes personal experience and turns it into a wonderful connection with another person, who has been through what you have. This is really a true gift and it’s unique to each person.

In life, when we go through difficulties, the human reaction would normally be, “why me?” The Bible states that we’re to embrace the difficulties that we face and even look forward to them. I Thessalonians 5:18, NIV, “give thanks in all circumstances, for this is God’s will for you in Christ Jesus.” Also, in James 1:2-4, NIV, “Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance, Perseverance must finish its work so that you may be mature and complete, not lacking anything.” I’ve personally been through a lot in my life and it’s made me a better person, but at the time I was going through it, the difficulty was hard. The more experiences we have in life, the more empathy we can have for others. We can understand others, like nobody else can.

In order to be successful in marketing, you must really get to know your target audience, so that you can empathize with them and therefore connect. If you understand what they need or want, you can meet those for them. The 3 universal feelings that people need to be motivated to do business with someone, are trust, confidence and a feeling of being taken care of.” -Renee Houston Zamanski You really need to be able to step into your target audience shoes, so that you can reach them and help fulfill their needs or wants. So, in life and business, let’s always strive to connect with others!