The two words, empathy and sympathy are similar, however anyone can say, “I’m sorry you’re sick or I’m sorry you’ve lost a love one”. It takes personal experience, to be able to be empathetic. Empathy is much more sincere and heartfelt; as much as a sympathetic person wants to be, it just isn’t possible. Empathy takes personal experience and turns it into a wonderful connection with another person, who has been through what you have. This is really a true gift and it’s unique to each person.
In life, when we go through difficulties, the human reaction would normally be, “why me?” The Bible states that we’re to embrace the difficulties that we face and even look forward to them. I Thessalonians 5:18, NIV, “give thanks in all circumstances, for this is God’s will for you in Christ Jesus.” Also, in James 1:2-4, NIV, “Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance, Perseverance must finish its work so that you may be mature and complete, not lacking anything.” I’ve personally been through a lot in my life and it’s made me a better person, but at the time I was going through it, the difficulty was hard. The more experiences we have in life, the more empathy we can have for others. We can understand others, like nobody else can.
In order to be successful in marketing, you must really get to know your target audience, so that you can empathize with them and therefore connect. If you understand what they need or want, you can meet those for them. The 3 universal feelings that people need to be motivated to do business with someone, are trust, confidence and a feeling of being taken care of.” -Renee Houston Zamanski You really need to be able to step into your target audience shoes, so that you can reach them and help fulfill their needs or wants. So, in life and business, let’s always strive to connect with others!
We are all creatures of habit, but we don’t need to look at it negatively. We can use this knowledge to reach our goals. When we talk about habits, usually they’re things that are not good for us. Since we know this about ourselves, we can purpose to do whatever action that we want to make a habit. For example, if you’re trying to lose weight and get healthy, you can begin the “habit” of eating healthier foods and exercising, daily. As an entrepeneur, I know that in order to be successful, you have to make sure that you make new “habits” of making the time everyday to spend time on your business and you also need daily inspiration and encouragement. There is a quote by John Dryden, “We first make our habits, and then our habits make us.” This is so true. The most difficult thing about starting a “habit” is at the very beginning when we are forming the “habit”. Ben Stein said, “The indespensable first step to getting the things you want out of life is to decide what you want.” So, first we have to decide what we want and then we can begin the habits that will lead to it. You can’t ever expect change, if you don’t do things differently. Everyone wants to be successful in their life, whatever that means to you. Let’s use this knowledge to go for our dreams!