The two words, empathy and sympathy are similar, however anyone can say, “I’m sorry you’re sick or I’m sorry you’ve lost a love one”. It takes personal experience, to be able to be empathetic. Empathy is much more sincere and heartfelt; as much as a sympathetic person wants to be, it just isn’t possible. Empathy takes personal experience and turns it into a wonderful connection with another person, who has been through what you have. This is really a true gift and it’s unique to each person.
In life, when we go through difficulties, the human reaction would normally be, “why me?” The Bible states that we’re to embrace the difficulties that we face and even look forward to them. I Thessalonians 5:18, NIV, “give thanks in all circumstances, for this is God’s will for you in Christ Jesus.” Also, in James 1:2-4, NIV, “Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance, Perseverance must finish its work so that you may be mature and complete, not lacking anything.” I’ve personally been through a lot in my life and it’s made me a better person, but at the time I was going through it, the difficulty was hard. The more experiences we have in life, the more empathy we can have for others. We can understand others, like nobody else can.
In order to be successful in marketing, you must really get to know your target audience, so that you can empathize with them and therefore connect. If you understand what they need or want, you can meet those for them. The 3 universal feelings that people need to be motivated to do business with someone, are trust, confidence and a feeling of being taken care of.” -Renee Houston Zamanski You really need to be able to step into your target audience shoes, so that you can reach them and help fulfill their needs or wants. So, in life and business, let’s always strive to connect with others!